The Marketing Audit + Intensive is a research-driven strategic deep-dive review of your digital copy and written marketing collateral across all aspects online of your business – websites, social media profiles and content, sales pages, and related online content.
I will dig into your Unique Selling Points and Value Proposition and clarify your ideal client in ways designed to uncover their identifying language, their voice, their hopes, dreams, needs, and desires especially with regard to your existing or proposed products or services.
All with the aim of aligning or optimizing your marketing efforts, your messaging, your offers, and your content so that it resonates with your target market – your tribe – right off the bat.
The messaging intensive works for new or existing businesses or business models.
Marketing Audit + Intensive
Research, Discovery, Strategy Intensive, and Planning Deliverables
- Intake questionnaire to facilitate detailed business analysis
- Creation of detailed Tribe Profile, if not already in place
- Voice of Customer Research
- Identify messaging breaks in your existing copy
- Uncover “Connection & Conversion” opportunities
- Gap analysis to identify and document options for optimization of existing marketing and messaging and to propose new or amended strategy
- Analysis, conclusions, and recommendations organized, summarized, and delivered via custom PDF “Playbook” and shared screen presentation during 2 to 3 hour Strategy Intensive at completion
- Inclusion of up to 3 hours of strategic consulting time is included
*All prices are quoted in US Dollars*
Custom Copy Project Minimum
$950 for new clients. (Excludes Bundles)
Generally, custom copywriting services totaling less than $3000 are paid in advance to book your project. Invoices over $3000 qualify for a 50% deposit to book with the remaining 50% due upon first draft delivery.
Generally, all copy allows for 2 rounds of light edits/revision. *Requests for substantial changes beyond original scope may incur additional fees.
All Audits/Intensives/Consulting/Day Rates/Ads are paid in advance and are non-refundable. This non-negotiable.
Complete payment terms will be outlined in your agreement. The above statements are general guidelines. Prices shown here are subject to change without notice.
Got questions? Get answers!
Not sure what service is right for you? Need a custom service or quote? Schedule a CHAT WITH KAREN and we’ll explore the most valuable options for your project and your budget.